Increase post-purchase interaction via redesigned confirmation pages. Used data to show cross-sell banners and mimic offline checkout, encouraging users to explore further offerings.
Redesigned confirmation screens, added banner modules, mapped analytics for funnel drop-offs, created modular UI blocks, and tested live rollout across user segments.
Order placements improved across iOS and Android, funnel drop-offs declined, banner engagement rose, and product discovery became easier for users.
Dynamic content modules added value to post-purchase flow. Also created opportunities for future upselling.
Enable smooth profile and address import from Nykaa Beauty to Fashion, improving personalization and reducing friction during onboarding for returning users across platforms.
Analyzed drop-offs, optimized import flow, and introduced profile validation. Worked closely with devs, ran QC cycles, and iterated flows to increase successful onboarding attempts.
Import intent and conversion rates improved, onboarding became more seamless, personalization saw an uplift, and full rollout achieved with scaled adoption.
Collaborated across teams, multiple iterations improved flow. Set benchmark for onboarding personalization.
Reduce drop-offs from the welcome screen. Reimagined login steps and injected brand story into the experience to motivate users to move past onboarding into exploration faster.
Simplified welcome screen login, removed exit traps, redesigned brand highlight moments, and handed off clean templates for faster onboarding experimentation by PMs.
Signup and iOS conversion rates improved, drop-offs decreased, brand recall strengthened, and time-to-home was significantly reduced.
Improved brand perception and reduced friction. Templates reused in other onboarding experiments.
Create backend-powered splash screens that auto-update with seasonal campaigns, ensuring onboarding stays fresh, relevant, and easily managed by marketing without design overhead.
Built scalable templates for splash visuals. Collaborated with comms team, defined backend toggle logic, and ensured seasonal themes could go live with minimal design overhead.
Live in production | 100% backend-controlled rollouts | Reusable splash system | Higher engagement on campaign-based variants
Created a future-proof splash framework, enabling real-time event-based updates without design dependency.
Boost app stickiness by launching gamified user journeys. Designed two platform-integrated games that convert attention into engagement, track conversions, and delight the audience.
Created wireframes and prototypes for games. Partnered with developers, reviewed game logic, performed design reviews, and delivered creative assets and test flows to CRM team.
Match Maniya and Find and Win drove strong conversions, CRM engagement increased, and gamification was validated as a powerful engagement lever.
Successful coordination across product, CRM, and dev teams. Validated games as a recurring engagement format.
Improve push opt-in rates through contextual prompts that appear naturally in the user journey. Avoid aggressive permissions while increasing CRM reach post Android 13 updates.
Designed timely permission prompts with PMs, aligned CRM flows, added fallback triggers, designed UI states, and handed off variants for both Android and iOS environments.
Wishlist visits grew significantly, revenue and cart recovery improved, CRM performance strengthened, and push opt-in rates increased.
Balanced UX with business needs. Boosted opt-ins while ensuring compliance and minimal user disruption.